"From the beginning, they have shown creativity and talent with the great beers they brew, and they've been able to use the authentic offerings at Basecamp Brewpub & Meadows to cultivate a fun, outdoor lifestyle that resonates with everyone. "Devils Backbone has captivated beer drinkers in Virginia since opening its doors eight years ago," said Felipe Szpigel, President, The High End. In 2015, the two locations hosted more than 500,000 guests.
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Devils Backbone takes full advantage of the scenic 100-acre Basecamp property surrounded by the Blue Ridge Mountains, offering a variety of opportunities for guests to enjoy the outdoors. Today, the Outpost Brewery & Taproom in Lexington serves as the primary production brewery while the Basecamp Brewpub & Meadows in Roseland, serves as a visitor destination. Steve credits much of this early success to the excellent network of distributors within his system, which is weighted heavily towards Anheuser-Busch.
Originally projected to produce 10,000 barrels of beer in its first ten years, the Outpost produced almost 45,000 barrels in its first three. After success with the first brewpub, Basecamp, the decision was made to break ground on the Outpost facility, in Lexington, Virginia. In 2008, founders Steve and Heidi Crandall opened the doors to Devils Backbone Brewing Company in the Virginia Heartland, after being inspired by a ski trip to northern Italy in 1991 where they had their first taste of Germanic style beer.
"The existing management team plans to stay on board for many years, while continuing to innovate and bring locally crafted Virginia beer to the nation." While we are joining a creative group of craft breweries in the division, Devils Backbone will retain a high level of autonomy and continue its own authentic DNA within The High End framework," said Steve Crandall, co-founder and CEO of Devils Backbone Brewing Company. "I am extremely pleased to announce the partnership of Devils Backbone Brewing Company with Anheuser-Busch. Devils Backbone will be the latest partner to join the diverse portfolio of craft breweries within The High End, the company's business unit comprising unique craft and import brands. Young adults who are the biggest buyers of craft brews tend to seek brands that are socially conscious and feel more personalized, and Devils Backbone can show its commitment to environment causes like cleaning up pollution in Chesapeake Bay.NEW YORK, LEXINGTON and NELSON COUNTY, Va., Ap/PRNewswire/ - Today, Anheuser-Busch announced an agreement to acquire Devils Backbone Brewing Company, the leading and fastest-growing craft brewery in the state of Virginia.
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By letting shoppers scan its packaging with a smartphone to activate AR animations, the brewery can provide the equivalent of a TV commercial at a fraction of the cost of media placements.
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Devils Backbone also created an app for Apple and Android devices, per an announcement shared with Mobile Marketer.
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